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Small Business Saturday 2026 is on Saturday, November 28, between Black Friday and Cyber Monday. The hard part of shopping small is not wanting to. It is remembering the shops: the ceramicist from a reel, the bakery a friend mentioned, the candle brand you screenshotted in July. This guide shows how to keep a list of small businesses you love and buy from them when it counts.
Where small shops get lost
Small brands are discovered on Instagram, TikTok, Etsy, markets and in conversation. Each of those lives somewhere different on your phone. By the holidays you remember the vibe of the shop, not its name.
Step 1: Save every small shop the moment you find it
Share the post, the shop link or a screenshot to Sorti. Sorti reads each save with AI and files it into the right category, and it keeps the original link, so you can always get back to the maker. If you only have a photo of a shop sign or a business card, save that too: Sorti reads the text in screenshots.
Step 2: Keep local places on a map
For shops and cafes you can visit, Sorti keeps saved places on a map, and it can remind you when you are nearby. That is how the bookstore you saved months ago turns into a stop on your way home.
Step 3: Turn the list into gifts
Small shops make the most personal gifts. Go through your list by person: the mug from the ceramicist for your sister, the hot sauce from the market stall for your dad. Read how to build a holiday gift list from your saves for the full method.
Step 4: Share the list
Put your favorite small shops in a shared folder with friends or family. It is the easiest way to send someone a gift list that supports people you like.
Ideas for shopping small this season
- A local bakery or chocolatier for host gifts. - Independent bookstores for books and cards. - Makers on Etsy or at holiday markets for ceramics, prints and jewelry. - Local restaurants for gift cards. - Small skincare and candle brands you found on Instagram. - A class at a local studio as an experience gift.
Frequently asked questions
When is Small Business Saturday 2026?
Saturday, November 28, 2026, the day after Black Friday. In 2027 it falls on Saturday, November 27.
How do I keep track of small businesses I find on Instagram?
Save the posts or links to Sorti. It files them automatically, keeps the original link and shows local places on a map.
What are good small business gift ideas?
Ceramics, prints, jewelry, candles, local food, books from independent stores and classes at local studios.
Is Sorti free?
Yes. Sorti is free on iOS and Android, with no ads.
Download Sorti free on iOS or Android and keep your favorite small shops in one place.