Linoy Bar-Gal founded Sorti out of a deeply personal frustration: digital clutter. As a software engineer and UX/UI designer, she understood both the technical and human sides of how we save things. Screenshots of products we love, links to recipes we'll definitely make later, PDFs of articles, photos from Pinterest -they all end up scattered across phones, browsers, and clouds, organized nowhere, findable never.
The moment of clarity came during a regular evening scroll. Linoy had saved a skincare product from an Instagram story earlier that week. When she wanted to buy it, she couldn't find it. It wasn't in her camera roll -or maybe it was, buried under 300 other screenshots. It wasn't in her bookmarks. It wasn't in her Instagram saves. She spent 15 minutes searching and eventually gave up. That product was lost, along with the intent to buy it.
The Digital Organization Problem
She realized this wasn't a personal failing. It was a design problem. Every app treats saving as an afterthought. Instagram lets you save posts but gives you no real way to search or organize them. Your phone's camera roll is a timeline, not a library. Browser bookmarks pile up with no context. Notes apps become walls of undifferentiated text. The tools exist, but none of them actually solve the problem of finding what you saved when you need it.
She also realized the problem wasn't about having a better filing system. The real problem was that organizing manually is exhausting. Research shows that the average person saves over 20 screenshots per week -more than a thousand per year. Nobody has the time or motivation to manually sort all of that into folders, add tags, and maintain a system. People don't want to spend time creating folders and tagging every single item. They want to save, forget, and then find exactly what they need at the moment they need it.
Building Sorti: AI-Powered Organization
That vision led to Sorti -an AI-powered app that does the organizing for you. Instead of asking users to manually categorize everything, Sorti's intelligent system understands what you've saved and puts it in the right place automatically. A recipe screenshot? It goes to your cooking collection. A product link from an influencer? It's organized and ready for when you're ready to shop. A travel destination from a TikTok video? Filed with your other trip ideas.
The technical approach behind Sorti combines several AI capabilities: optical character recognition to read text in screenshots, image recognition to understand visual content, natural language processing to interpret links and articles, and a categorization engine trained specifically on the types of content people save from their phones. The result is an app that understands not just what you saved, but why you saved it.
Design Philosophy: Built Around Retrieval
Building Sorti also meant rethinking what a "save" means. In most apps, saving is a dead end -content goes in and rarely comes out. Sorti was designed around the retrieval moment. Every feature was built backward from the question: when someone wants to find this later, how will they look for it? That's why Sorti preserves original links, maintains context about where content came from, and enables semantic search so you can describe what you're looking for in natural language.
The Sorti team is based in Tel Aviv and shares Linoy's belief that the future of digital organization isn't about more structure -it's about invisible intelligence that works in the background, letting you focus on what actually matters: saving your inspiration and using it when the time is right. Sorti is available free on both iOS and Android, with no ads and no paywall blocking core features.