Linoy Bar-Gal founded Sorti out of a deeply personal frustration: digital clutter. As a software engineer and UX/UI designer, she understood both the technical and human sides of how we save things. Screenshots of products we love, links to recipes we'll definitely make later, PDFs of articles, photos from Pinterest--they all end up scattered across phones, browsers, and clouds, organized nowhere, findable never.
She realized the problem wasn't about having a better filing system. The real problem was that organizing manually is exhausting. People don't want to spend time creating folders and tagging every single item. They want to save, forget, and then find exactly what they need at the moment they need it.
That vision led to Sorti--an AI-powered app that does the organizing for you. Instead of asking users to manually categorize everything, Sorti's intelligent system understands what you've saved and puts it in the right place automatically. A recipe screenshot? It goes to your cooking collection. A product link from an influencer? It's organized and ready for when you're ready to shop.
The Sorti team is based in Tel Aviv and shares Linoy's belief that the future of digital organization isn't about more structure--it's about invisible intelligence that works in the background, letting you focus on what actually matters: saving your inspiration and using it when the time is right.